The rumors of Apple entering the TV market are turning out to have some merit.
Apple products, once relegated primarily to the computer domain, have become a part of everyday life for a huge amount of people. Some of the most popular music players, phones and tablets are Apple's, and the Apple TV isn't doing too bad either. Apple, as you might imagine, wants to take it further.
The company is currently in talks with cable companies about creating an Apple set-top to go along with their services. This would allow Apple to make the hardware while the service is doled out by another company. Initially, it seemed like Apple would be handling both, but with the experience Microsoft has had trying to start its own streaming TV service, it's no surprise that Apple is taking a more conventional route.
Source: Deadline Hollywood