Hulu is impressively set up, holds strong ties with broadcasters, and is available on an increasingly wide variety of devices. It's also not making as much money as it really should. The big question for a while now is where Hulu will end up. Who will buy it and when?
Last week, completely out of the blue, Yahoo popped over to Hulu with a proposal. Hulu declined, but there must have been something about it they liked, because they've hired a team of investment bankers and it seems that they'll be putting themselves up for sale.
It's anyone's guess which company will end up acquiring Hulu, but there are a few obvious contenders. Google and Amazon are obviously in the running, but they're prime suspects for the purchase of anything internet based. Another potential buyer - and one that could really change the face of internet streaming - is Netflix. Were Netflix to acquire Hulu, it would certainly cement the company's position for years to come.
Source: LA Times Blogs