The company has seen great growth in its Prime Instant Video service and is aiming to keep that trend going.
"We’re seeing great new [numbers] of subscribers coming to Prime and we like what we see so far," says Amazon CFO Tom Szkutak regarding the Prime Instant Video service. "That’s why we continue to invest there."
During Amazon's October 25th third-quarter analyst call, the CFO would not divulge just how much they've been putting into video content, but simply says that the company is investing heavily into Amazon and LoveFilm video. Wedbush analyst Michael Pachter estimates that Amazon will put a billion dollars into video content, with that number increasing as they begin to close the gap on Netflix.
Source: Home Media Magazine