Businesses can now offer 4K programming from DirecTV.
AT&T has announced the availability of 4K Ultra HD content for businesses through DirecTV. The expansion makes DirecTV the first provider in the US to offer Ultra HD content to commercial venues.
"Many of our bar and restaurant customers cater to sports fans. Now, with 4K UHD, they can 'up their game.' This is also an incredible opportunity for local businesses – waiting rooms, gyms and salons – to differentiate themselves through enhanced entertainment." said Doug Eichler, vice president of commercial sales, AT&T Entertainment Group. "Watching 4K UHD video makes waiting, working out and watching sports more enjoyable."
4K Ultra HD content set to be available for customers and patrons visiting businesses with 4K UHD DirecTV access will include live sports and concerts. Previous sporting and music events broadcast in Ultra HD through DirecTV in 2016 included The Masters at Augusta National, MLB games, NCAA Football, UFC fights, PGA tournaments, the Rio Olympics, an NBA game, the Country Music Awards, and a Garth Brooks concert.
Businesses interested in offering live 4K Ultra HD content through DirecTV will need to:
- Upgrade to the DIRECTV COMMERCIAL XTRA PACK /BUSINESS XTRA PACK package or higher, which includes 4K UHD account authorization and professional installation
- Upgrade to the latest DIRECTV HR54 Receiver
- Offer access to either a DIRECTV 4K UHD Ready TV or a compatible 4K UHD TV connected to the DIRECTV C61K 4K client
In addition to expanded Ultra HD support, AT&T also recently launched its new DirecTV Now streaming service. The stand-alone subscription platform offers live channels and demand content through various supported tablets, smartphones, media players, and TVs. Programming packages start at $35 per month. Likewise, users can add HBO and Cinemax for an additional $5 each per month.