The 77-inch curved-screen 4K display is making its debut at IFA 2013.
Joining its currently available 55-inch curved OLED and its upcoming 55-inch flat OLED, LG has unveiled an even larger 77-inch OLED. And perhaps even more impressive than its massive size, unlike those previous models, this new set features an Ultra HD display.
The curved-screen 4K OLED is said to be the world's largest and is now being demoed at the IFA trade show in Berlin. With a resolution of 3,840 x 2,160, the TV has about four times the pixels of a traditional 1080p display. Likewise, the set combines the benefits of Ultra HD with the superior contrast of OLED (organic light-emitting diode) technology and LG's proprietary WRGB four-color pixel system.
"LG was proud to be the first company to commercially launch an OLED TV and we are once again setting our sights high with the ULTRA HD CURVED OLED TV," said Havis Kwon, president and CEO of LG Home Entertainment Company. "This 77-inch TV is proof that we will never stop pushing the boundaries and exploring new possibilities."
While this is an exciting development, much like Samsung's smaller 55-inch 4K OLED TV which is also on display at IFA, LG's new set is assumed to be a prototype, and there is no word yet on actual availability or price.