"I have never seen a very big appetite for 3D television in the UK."
After a year and a half of broadcasting 3D content such as 'Doctor Who,' the London Olympics, and even the last Christmas' Queen's Speech, the BBC is calling it quits on 3D.
Kim Shillinglaw, BBC head of 3D, "I have never seen a very big appetite for 3D television in the UK.
"Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV. I think when people watch TV they concentrate in a different way. When people go to the cinema they go and are used to doing one thing – I think that’s one of the reasons that take up of 3D TV has been disappointing."
With 1.5 million UK homes in possession of 3D sets, the BBC's 3D coverage of the Olympics Opening Ceremony was only viewed by half that number. The Christmas 3D broadcast of the Queen's Speech was worse by far with only 5% of 3D set owner's in the UK watching the 3D broadcast.
Shillinglaw did say that the BBC would reconsider 3D broadcasts some three years from now. First, this year's remaining 3D content, including their 'Hidden Kingdom' program will be broadcast, followed by the hiatus. "I am not sure our job is to call the whole 3D race."
With the BBC shutting down 3D broadcasts, viewers in the UK are left to rely on Sky TV for their 3D broadcast content.
Source: The Verge
Author: Brian Hoss