Content needs to ramp up for adoption to do the same.
According to a research firm called Screen Digest, we're on our way to being saturated with 3D technology. By 2014, they say that 20 percent of homes will be 3D ready.
3D has been off to a bit of a slow start in the home, but with more content on the way, the folks at Screen Media think it's ready to pick up. The idea of packaging 3D Blu-rays as a hardware exclusive is a problem though. "It’s something the industry needs to address as a whole," opines analyst Helen Davis Jayalath.
Her suggestion is that the industry adapt a single SKU approach, which is to say that the only disc being released should be 3D capable. Since every 3D Blu-ray is required to have a 2D copy, the only downside would be in pricing.
Source: Home Media Magazine