Interest in 3D is on the Rise According to CEA Study

Posted Tue Jul 20, 2010 at 07:00 AM PDT by Dick Ward

Interest is on the rise, but consumers are still very confused about the new tech.

The Consumer Electronics Association (CEA) did a survey of more than 250 sales associates who work with 3D televisions. According to the associates, around 50 percent of shoppers have a positive response to 3D technology, while a mere two percent respond negatively. It's an interesting statistic, but it's not coming directly from the consumer which makes it a bit suspect.

Also according to the survey, 80 percent of associates reported an increase in interest over the past several months. This could, of course, be a general increase in interest. It could also be an increase in traffic due to the fact that 3D Blu-ray players and TVs have been launching in the last several months. They were a little harder to come by earlier in the year.

One thing that we can all get behind is that the main customer complaint is still the lack of content. It's getting better – you can now watch a few Blu-rays, occasional sports and even a 24 hour 3D channel – but it's definitely not there yet.


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Tags: 3D (all tags)