Sony, IMAX and Discovery Announce New 3D Programming

Posted Tue Dec 14, 2010 at 07:00 AM PST by Dick Ward

Along with a few expected shows, three new original series will be hitting the 3D channel.

In October we got a glimpse of the upcoming programming for the new joint effort between Sony, Discovery and IMAX. Now we're seeing more, but just a bit more.

A few more existing properties will be heading to 3D, including 'Ghost Lab,' 'Open Season,' and 'Space Station,' an IMAX exploration of the titular space station. More exciting is the trio of new shows coming to the channel.

It all kicks off with 'Bullproof,' a show focusing on bull riding and delivering an up close and personal 3D version of the experience. 'Making the Brand' is a behind-the-scenes look at how the products we use every day are made, and 'High Octane' brings 3D to extreme sports like motocross, jet skiing, rock-climbing and more.

"We continue to move forward aggressively to both create and acquire the most immersive and entertaining 3D programming for television audiences available anywhere," says the venture's president, Tom Cosgrove. "The broad range of series and programs announced today further underscores our ongoing commitment to providing consumers with the highest quality 3D content across a wide variety of genres."

Source: Discovery

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Tags: 3D, Discovery, Sony, IMAX (all tags)