There aren’t too many new options to choose from on this long Memorial Day Weekend. Only two movies open wide, one of which is a dinky horror flick appearing on 2,450 screens nationwide, and the other is the third in a franchise that was nearly driven into the ground a decade ago. The box office results ought to be interesting.
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Now that ‘The Avengers’ has quickly crossed the $1 billion mark worldwide, can any of the three wide openers this weekend knock it off the pedestal? There’s a big, dumb and loud action movie based on a board game, an edgy R-rated comedy and a cliché-ridden chick flick. My guess… Nope, none of them can do it.
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After the record-smashing $207.4 domestic opening weekend for ‘The Avengers’, the only studio movie going against Marvel’s superhero juggernaut is a remake of a late-’60s/early-’70s soap opera. A few indie flicks are also opening, but we all know what’s going to be the #1 movie in America again – the movie that I’ve already gone back to see twice since the press screening. Even if ‘The Avengers’ slips 60% in attendance, it’s still going to make another $83 million this weekend.
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I’ve heard many people, geeks and non-geeks alike, compare this weekend to being a child on Christmas Eve. Because of the insanely huge hype behind this weekend’s single nationwide opener, only five small indie movies dare open against it.
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Although I enjoyed two of the major movies opening this week, I’ve got to be honest that next weekend’s release of ‘The Avengers’ is causing so much anticipation that (almost) nothing could get me excited for what’s hitting the big screen today.
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What a wasted opportunity. Today is 4/20 and not a single studio thought to release a stoner comedy. I’m more shocked about that than I am about the weak movies that actually open today.
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Despite three new movies hitting the big screen this weekend, I don’t know if any of them can dethrone ‘The Hunger Games’. I guess we’ll see.
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This weekend is pathetic. It would almost have to be. No studio in its right mind would open an actually good movie against the unstoppable ‘Hunger Games’. One opener this weekend appeals to a young audience (well, an audience younger than should be attending ‘The Hunger Games’), but the other is a sequel hoping to pull away some of that crowd.
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Well, kids, the next big movie series hoping to fill the franchise void caused by the climactic ending of ‘Harry Potter’ is finally here. According to pre-sales, it looks like the movie will cross over the $100 million mark and possibly even out-do ‘Potter’ box office numbers. The closest theater to my home has sold out all 19 screens with midnight showings tonight. They’re now onto selling 3AM tickets. This same theater always nabbed the North American record for highest midnight box office of the ‘Potter’ and ‘Twilight’ movies, so I don’t see why latest cool thing won’t do the same.
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I don’t know that I’ve ever seen a weekend with so many comedies either opening or expanding all at once. Perhaps since ‘Hunger Games’ is the only major title next week, the studios are using this weekend to counter-program an opposing genre.
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