Has it really come to this? Has the backlash against 3D gotten so bad that now even the advertisements for real 3D movies need to reassure viewers that the films will be safe to watch in plain 2D as well? Apparently so, judging by the latest ads for ‘Shark Night 3D’.
It wasn’t that long ago that the phrase “Presented in 3D” was a big selling point in movie advertisements. Unfortunately, Hollywood flooded the market with a barrage of 3D movies over the last couple of years. Although some have been photographed with genuine 3D cameras, many others were poorly converted from 2D. This has caused viewer distrust for 3D presentations, and burnout on 3D in general.
The other night, I came across the following TV spot for ‘Shark Night 3D’, which proudly boasts at the end that the movie is (or will be), “Also Showing in 2D.”
According to this article on Deadline, ‘Shark Night 3D’ is a native 3D production shot with 3D cameras, not post-converted from 2D. Director David R. Ellis previously filmed ‘The Final Destination‘ in the same format. Perhaps more importantly, much like last year’s ‘Piranha 3D‘, ‘Shark Night’ is an exploitation flick whose sole purpose for existence hinges on the 3D gimmick. Is there any point to watching either of these movies in 2D?
Are you more likely to want to see ‘Shark Night 3D’ now that you know that it will be available in 2D?