Weekend Box Office: Better Luck Tomorrow

In an unexpected turn of events, this Memorial Day weekend just might have the worst box office tally of the 21st Century (so far).

So much for Pixar alum Brad Bird’s perfect track record. While ‘Tomorrowland‘ finished in the #1 spot, it only did so by narrowly beating out week-old holdover ‘Pitch Perfect 2’. On top of that, the film closed out the four-day weekend nearly $10 million below expectations. Produced with a budget of $190 million, Disney’s futuristic adventure flick pulled in $32.9 million over the three-day weekend and $40.7 million over the four-day weekend. Its overseas kick-off also took a hit with just $26.7 million from 65 fairly large international markets. While ‘Tomorrowland’ is nowhere near the failure that Disney had with ‘The Lone Ranger‘, it’s certainly not a success either. Considering the track record that Pixar directors have had making live action films (e.g. Andrew Stanton with ‘John Carter‘), perhaps Disney should put an end to that transition.

Pitch Perfect 2‘ landed in second place with a $30.8 million three-day sophomore weekend. The ten-day total for the $29 million comedy is an impressive $109.5 million. Internationally, it continues to hit high notes as well. With $61.7 million overseas income, its worldwide 11-day total is up to $179 million.

Also in its second week, ‘Mad Max: Fury Road‘ continued to find success. The three-day weekend resulted in a 45% holdover and another $30.8 million. The intense R-rated action movie has grossed $95.5 million domestically and $124.3 million overseas through the first 11 days of its run.

The Sam Raimi-produced 3D ‘Poltergeist‘ remake had an excellent opening weekend considering its $35 million budget. The $22.6 million it earned over the three-day weekend was stronger than analyst predictions. The reported four-day numbers are inconsistent at this point, placing it between $25.5 million and $27.7 million.

In its fourth week, ‘Avengers: Age of Ultron‘ rounded out the Top 5 with a $21.6 million. At this point in 2012, the first ‘Avengers’ was still in second place (behind the debut of ‘Men in Black 3’) with $36.6 million. ‘Ulton’ climbed past the domestic $400 million milestone and now sits with a worldwide total of $1.18 billion, making it the eighth-highest grossing movie of all time.

Sony Pictures Classics’ two-screen opening of the Jennifer Connelly drama ‘Aloft‘ saw terrible returns. Only $2,116 was generated this weekend, giving it a per-screen average of just $1,058. If the average ticket price was $10, that means that only 211 people – in total – saw the movie this weekend. Ouch.

Top 10 (three-day totals):

1. ‘Tomorrowland’ (Buena Vista) – $32,972,000

2. ‘Pitch Perfect 2’ (Universal) – $30,830,000

3. ‘Mad Max: Fury Road’ (Warner Bros.) – $24,815,000

4. ‘Poltergeist’ (Fox) – $22,600,000

5. ‘Avengers: Age of Ultron’ (Buena Vista) – $21,691,000

6. ‘The Age of Adeline’ (Lionsgate) – $15,000,000

7. ‘Hot Pursuit’ (Warner Bros.) – $3,610,000

8. ‘Furious 7’ (Universal) – $2,232,000

9. ‘Far From the Madding Crowd’ (Fox Searchlight) – $2,200,000

10. ‘Home’ (Fox) – $1,753,000

3 comments

  1. NJScorpio

    If I was in a movie that came out last weekend, I could probably just post about it on Facebook and get more than 211 people to go see it.

  2. William Henley

    I wonder if part of the reason for low theater attendance this weekend had anything to do with the horrible weather throughout much of the country. Here in my part of the country, two of the largest metropolitan areas in the US are flooded – highways completely submerged (some businesses elected to close today), malls and shopping centers flooded, people stranded. Many are electing not to leave home. As flooding and tornados and severe storms are affecting a good portion of the country right now, I am sure this is having its toll on quite a bit of the entertainment industry (our local theme park is flooded – http://behindthethrills.com/2015/05/six-flags-over-texas-reopens-after-flash-flooding-submerges-coaster/

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