Weekend Box Office: Dead Rising

This Valentine’s weekend, romance flicks got placed on the back burner while an edgy super-antihero action/comedy destroyed records as if it were a summer tentpole blockbuster.

For months, I shat all over the trailers for ‘Deadpool‘. After he starred in three quip-fueled comic book movies that were all big failures, I had no desire to see Ryan Reynolds ramble his way through a fourth. After watching it this weekend anyway and finding it to be much better than I expected (but merely an okay comic movie), I’m still surprised to see the massive worldwide box office numbers that it generated. Last year, ‘Fifty Shades of Grey’ set the highest three-day February opening record with $85.1 million. ‘Deadpool’ just blew that out of the water with a whopping $132.7 million three-day weekend ($150 million if you tally the four-day holiday weekend numbers). And the success doesn’t stop there.

Internationally, ‘Deadpool’ pulled in $132.1 million. Made for an unexpectedly modest $58 million production budget (but rumored to have a massive marketing budget), the film’s $282.1 million four-day worldwide total is a great start for this highly profitable piece of property. How much do you think Marvel Studios (and Disney) wish they owned the movie rights? With the ‘X-Men’ franchise back up in quality, it’s likely that neither of Fox’s Marvel properties will revert back to Disney anytime soon. Fox is now doing what Sony couldn’t with ‘The Amazing Spider-Man’. Box Office Mojo lists the records set by ‘Deadpool’ as: #1 February opening, #1 opening for Fox, #1 opening for an R-rated picture, #1 winter opening, #2 opening for an original Marvel property, and #5 opening for any Marvel property. Who knew that moviegoers would go bananas for an R-rated comic book movie?

DreamWorks’ ‘Kung Fu Panda 3‘ was bumped out of the #1 spot in its third week, but only fell a mere 7% in attendance. Its $19.8 million weekend brought the animated sequel’s domestic 17-day total up to $94 million. Internationally, ‘Panda 3′ has grossed $162.1 million to date, giving it a worldwide total of $262.4 million. Although not playing up to par with the franchise’s previous entries, it’s definitely out of any danger of being called a flop.

Warner Bros.’ anti-Valentine’s Day romantic comedy ‘How to Be Single‘ had a decent weekend that pulled in the female demographic. The $38 million ensemble comedy drew $17.9 million ($20.6 million with four-day holiday numbers), which was just under expectations. Internationally, however, attendance was better than expected with $8.1 million in returns.

Oddly enough, moviegoers looking for laughs opted for each of the previous films over this weekend’s new comedy, a dum-dum sequel from Ben Stiller. Released 15 years after the original, ‘Zoolander 2‘ disappointed with a $13.9 million debut ($16 million over the four days). Unadjusted for inflation, that’s even down from the $16 million earned by the first ‘Zoolander‘. Its limited international release drew $10.5 million, but it’s going to take more than that for the pricy comedy (with an estimated production budget of $50 million) to be a success.

The Revenant‘ rounded out to the Top 5 by slipping just a slight 5% in attendance. Retaining its box office steam leading up to the Academy Awards, the film’s $6.6 million eighth week brought its domestic total up to $158.8 million. Worldwide, it has now made $362 million.

Michael Moore’s latest, ‘Where to Invade Next‘, had a less-than-impressive limited opening. From 308 locations, the satirical political documentary only earned $897,034 and a low $2,912 per-screen average. With this being a voting year and primaries in full swing, perhaps moviegoers are placing their attention on the real-life politics of today instead of the imaginary “what ifs” that Moore explores here.

Three-Day Top 10:

1. ‘Deadpool’ (Fox) – $132,750,000

2. ‘Kung Fu Panda 3’ (Fox) – $19,800,000

3. ‘How to Be Single’ (Warner Bros.) – $17,910,000

4. ‘Zoolander 2’ (Paramount) – $13,950,000

5. ‘The Revenant’ (Fox) – $6,600,000

6. ‘Hail, Caesar!’ (Universal) – $6,380,000

7. ‘Star Wars: The Force Awakens’ (Buena Vista) – $6,242,000

8. ‘The Choice’ (Lionsgate) – $5,215,000

9. ‘Ride Along 2’ (Universal) – $4,500,000

10. ‘The Boy’ (STX) – $3,163,000

4 comments

  1. “How much do you think Marvel Studios (and Disney) wish they owned the movie rights?”

    That depends, I guess. I don’t think Disney wants to make an R-rated ‘Deadpool’. They would probably water it down to ‘rated G for everyone’ levels.

    • Bolo

      Yeah, Marvel seems to only go into R rated territory on their Netflix shows. So if they got the rights to Deadpool back, he’d probably just end up a supporting character on a Netflix show that I’m never going to watch. Just like what happened with Punisher.

      I’m pretty sure Marvel regained the rights to Blade, and they don’t seem to be tripping over themselves to get that R rated series back off the ground even though it was once successful.

      • Chaz

        If you are a Marvel fan I HIGHLY suggest watching their Netflix shows, it sounds like you arent but you really should, completely worth it and some of the best stuff they’ve done 🙂

  2. njscorpio

    I’d rather have a vibrant, fun, but violent and vulgar R-Rated comic book movie, than the trend of super serious, dark and brooding, yet PG-13 rated stuff.

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